Short copy can serve B2C and B2B marketing communications purposes. It includes such writing products as:
✓ Banner ads, PPC ads, magazines ads
✓ Brand names and product names
✓ Calls-to-action (CTA's)
✓ Captions and photo commentary
✓ Company boilerplate copy
✓ Direct mail advertising
✓ E-newsletters and product copy
✓ Greeting cards & novelty item phrases
✓ Marketing fliers & posters
✓ Product profiles & sales sheets
✓ Social media profiles/posts (tweets, hashtags)
✓ Squeeze pages (short landing pages)
✓ Taglines (brand, product, event, campaign slogans)