B2B Tech Copywriting for Your Business

B2B tech readers are allergic to marketing speak, especially when overloaded with buzzwords that mean nothing. They're also allergic to detectable AI content. Writing persuasively yet factually is the balance I bring to the tech writing equation.

Use my original high-precision copy to...

Differentiate your solutions and unlock your growth
Let the right words do the selling for you.
Tells your story and puts your best face forward.

Unique short copy is key to engagement

With the fragmented attention span of consumers, the mobile web risen as a dominant medium for digital marketing, and short copy forming the bulk of social media content and ads, it’s easy to see the value of capturing attention with the least number of words.

Because the right words nurture conversion

If you want high-impact copy, you’re in the right place. No generic corporate buzzwords here. Just copy by an expert professional copywriter that grabs attention for the right reasons (rooted in your product) and provides real value to your brand, website, or campaign — distinct human tone included. My B2B copywriting service is the perfect solution for original hype-free copy that resonates with your audience: The right remedy for 'marketing speak' and robotic tech copy.

The right words in the right context at the right time

In any medium across any platform in any industry, getting your words right is half the battle. If you’re trying to attract or persuade prospects to act, words are the key. Content’s the currency of conversion, but it’s not about having more words. It’s about having the right words in the right context at the right time. So who’s your brand? What’s your edge? Who are you targeting? Questions like these and many more start the client-focused copywriting process at The Write Cure.

It all starts with asking the right questions

To capture what you want to say about your business, I "live your truth" and mentally step into your company's world for the project duration. This is why I take an investigative approach to learning about your brand positioning and goals, an approach born of my early career as a fact-seeking journalist.

By asking the right questions, I play the devil’s advocate to ensure the copy brings out the best in your business and captures its competitive edge. So I explore your identity and edge through a content development questionnaire. Here's my three-step process.

B2B tech copy that maintains the human connection

Branding and persuasion still have an art and reader psychology element, even within the science of today's content marketing metrics and SEO conversion visibility. There's no skipping the human connection that words make with a reader. What William Bernbach wrote in his letter of 1947 still applies.

"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

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