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B2B Marketing Insights and Reference Materials



Technical Marketing Articles and Resources



Here you’ll find B2B resources for product managers, content marketers, technical writers, CMOs, startup founders, consultants, and agency creative directors. Anyone involved in technical content creation or B2B marketing can benefit from these resources to support better business outcomes.



Audience Identification Defined and Explained: What is Audience Identification?



Unlocking Engagement & Conversion: Short-Form Copy in B2B Marketing



What is SaaS Market Positioning?: Nailing Your SaaS Product's Positioning



Thought Leadership Definition and Explanation: What Is Thought Leadership?



Marketing Consulting Insights: Asking More of Your Startup Marketing Content



Strategic Copywriting for Startups: Brand-Building Through Content



What is Short Copy?:
Short Copy Definition and Explanation



What is a Copywriter?:
Copywriter Definition and Benefits



The Power of Conversational Writing: Conversational Writing (Made Easy)



How to Overcome Resistance to Change: Changing Mindsets Through Language



B2B Content Writer Explained (Plus Examples):
What is a B2B Content Writer?



The Brand Positioning Piece of the Puzzle: Crafting a Strategic Identity



Marketing in the Age of AI:
How is AI Impacting Marketing Strategies?



Content Refresh Defined:
Why and How to Implement Content Refresh



Quick Guide to Optimizing Your Website: Search Engine Optimization (SEO) for Startups



Technical Content Writers:
Bridging the Gap Between Tech and Communication



B2B Content Marketing Guide:
Business-to-Business Content Marketing for Beginners



Building a Business Case for Adopting IIoT Tech:
Industrial IoT Copywriting



Freelance Copywriter for Saas Conversion: How Copywriters Boost SaaS Conversion Rates



Struggling to Convert? 5 Signs Your SaaS Copy Needs a Professional Touch



Freelance SaaS Copywriter ROI: The ROI of Hiring a Specialized SaaS Copywriter



The Freelance Advantage:
Agile Copywriting Solutions for SaaS Teams



From Features to Benefits:
How a Copywriter Transforms Saas Message



Scaling Your SaaS Content:
How Freelance Copywriters Support Growth



Is Poor SaaS Copy Costing You?: The Hidden Costs of Poor SaaS Copy



Copywriting for the SaaS Industry: Why SaaS Copywriting Expertise Matters



The Collaboration Process:
Working Effectively with a Freelance Copywriter



How to Hire a Freelance SaaS Copywriter: 10 Questions to Ask Before Hiring



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