Your products and platforms deploy tech so new it’s still in the making, but at least part of your market doesn’t speak “geek”. Yet you have to explain your technology solutions' benefits, features and value in terms everyone understands, and from a fresh objective perspective your in-house team won't have. Enter the freelance technology copywriter…
The Role of a Technology Copywriter
A technology copywriter doesn't have to be specialized in technology (actually it's better if they're not techies so that the copy doesn't sound like gibberish to non-tech-savvy readers). Instead, the role of the technology copywriter is to translate tech talk into meaningful uses and benefits that fit right into the target market's existing needs. Event better, a copywriter who also happens to be a savvy tech industry content editor can solve tough marketing content challenges.
Reader-Friendly Content for New Tech Industries
Emerging and rapidly growing tech industries need a marketing voice that speaks both languages: geek and English. Smart tech startups and Fortune 500 digital technology companies leverage - B2B and B2C - such "bilingual" technology content to:
✓ Build a sustainable digital brand identity
✓ Market SaaS solutions and data consulting services
✓ Gain an online user base in their niche market
✓ Differentiate their data solutions from competitors
Why Digital Industries Need the Right Content
- Big Data - To explain the value of big data solutions in simple terms
- Internet of Things - To market game-changing IoT solutions and services
- Artificial Intelligence - To convey the possibilities of AI powered technology
- DevOps Monitoring - To capture the benefits of data insight seamlessly delivered