Powerful copywriting doesn't come cheap, but there's a lot you can do to maximize returns on your copywriting investment and make the most of your freelance copywriter's talent.
Maximizing Copywriting Value
To get the best copywriting value, remember: Copy that converts prospects to customers is born from crystal-clear understanding. So it’s critical to equip your freelance copywriter with all the background information needed to achieve such an understanding.
Six Steps to Stretch Your Copywriting Dollars
Below are 6 steps you can follow to stretch your copywriting dollars when hiring a freelance copywriter for your sales and marketing communications:
- Do the market research – Consult your sales, marketing and customer relations departments for their latest input on what your target clients really want and why.
- Communicate research results to your copywriter – Writing for a well-defined audience saves you and your review team both time and effort.
- Specify your market competitors - This enables the copywriter to know what you're up against and how to make your brand shine brighter longer.
- Identify your brand's key strengths – Winning brands compete on strengths, not on price. Make sure to establish your brand’s strengths with your copywriter.
- Clarify your brand guidelines – Since your copy should align with your brand principles and best practices, brief your copywriter on what these are for best results and maximum efficiency.
- Update your copywriter about any legal restrictions – Legal considerations in certain industries override creative ones, so it's important to have any relevant restrictions on-hand upon project initiation.
Making the copywriter choice
Now that you know how to get the most bang for your copywriting buck, you can pick a properly informed freelance copywriter who fully understands your copywriting needs and can thereby fulfill them.
