Avoid embarrassing content errors and publish with confidence by getting your tech marketing content QA’d by a professional copyeditor (aka copy editor).
Tech writers are under immense pressure to produce quality content at relentless speed. Yet just because a post is written doesn't mean it's ready to be published.
- Often the hand types something different than what the conscious mind intends, due to fatigue, rush, multitasking, or unconscious tendencies affecting what's actually written.
- To make matters worse, often the writer's eye also reads what their mind intended, not what actually gets typed on the screen.
- And if the tech writer relies on AI to accelerate content production, human review is even more critical to check for engagement failure and context issues.
Settling for speed at the expense of clarity and engagement is a big gamble for your brand. Copyeditors approach content as reader advocates — reading it from the reader's viewpoint. In that sense, they are the "first readers" and the “last line of defense” for a given post, fulfilling the function of quality control for the blog.
What this content QA service covers
This content QA service eliminates ambiguity and inconsistency to safeguard content integrity. The content review includes checking for:
- Spelling and grammar (particularly errors missed by automated spellcheckers)
- Confusing wording/sentence structure
- Broken links & links copied with unintended UTM's
- Consistency of reference for recurring terms
- Consistency of writing tone
- Contradictory statements
- Credibility of product/service claims
- SEO-friendliness of draft structure
- Internal/external linking opportunities
- Potential plagiarism issues