How to Find the Right Freelance Copywriter for Your Brand


As big businesses and savvy marketers know, hiring a freelance copywriter is an investment that can have potentially high returns. But how do you know if you’re investing in the right copywriter? Copywriters’ approaches are as distinct as their personalities, from mediocre to outrageous, from old-school archaic to fleeting hype.

Because copywriting is both a science and an art, a creative copywriter who strikes the right balance with the right clients can be a safe and rewarding investment. Yet searching for one can feel like looking for a needle in a haystack. So it’s helpful to know what to look for in a freelance copywriter. Here’s a quick checklist.

The right freelance copywriter for your brand is…

  1. Capable of understanding your needs intuitively
  2. Focused on exceeding your clients’ expectations
  3. Committed to upholding your agency’s reputation
  4. Experienced in trust-building and public relations
  5. Serious about delivering excellence under pressure
  6. Versatile in adapting to process and outcome changes

As for the warning signs, you can often spot these from the early stages of consideration or hiring, based on a freelance copywriter’s initial response and online presence.

The warning signs to look out for in a freelance copywriter are…

  1. Lack of empathy
  2. Lack of discretion
  3. Lack of precision
  4. Lack of consistency
  5. Lack of independence
  6. Lack of responsibility

And the biggest warning sign to look for when you’re hiring a freelance copywriter? A big ego! That’s because copywriting is about you and your brand – not the copywriter.

So what do YOU look for in a freelance copywriter? And what challenges do you expect a freelance copywriter to solve for you?