Is your marketing content suffering from any of these menacing conditions?
Boringitis – generic content that risks boring prospects to death due to lack of stimulation
Cartburn – sales content with acidic sentiments that burn ecommerce conversion rates
Clarinemia – weak content suffering from clarity deficiency due to low specificity count
Dandrough – rough content that peels and flakes the moment it's published
Hypermention – web content with random keyword repetition that raises reader's blood pressure
Liabetes – advertising content with promises so inflated it expands budget waste lines
Mepression – egocentric content that has too much of the "me" and sinks prospects into a new low
Mysphoria – non-targeted content that creates dysphoria when it should create euphoria
Readache – hard-to-read content that causes a headache when it's supposed to be the painkiller
Serrhosis – overly serious content afflicted with corporate jargon that blocks audience engagement
Truth Decay – outdated web content so old it no longer reflects any truth about the company
Uncommon Cold – impersonal content that leaves all those who read it frozen with detachment
Verbosis – verbose content so plagued with wordiness its words start replicating themselves
Yechzema – amateur content that flares up in the reader's face and flushes out any attention
