Data Technology Marketing the Smarter Way



to geek or not to geek?





Whether you’re a Fortune 500 tech giant or tech startup with game-changing data solutions or services, there’s one question your marketing team must answer: to geek or not to geek?





Your products and platforms deploy tech so new it’s still in the making, but at least part of your market doesn’t speak “geek”. Yet you have to explain your technology solutions' benefits, features and value in terms everyone understands, and from a fresh objective perspective your in-house team won't have. Enter the freelance technology copywriter…


The Role of A Technology Copywriter

A technology copywriter doesn't have to be specialized in technology (actually it's better if they're not techies so that the copy doesn't sound like gibberish to non-tech-savvy readers). Instead, the role of the technology copywriter is to translate tech talk into meaningful uses and benefits that fit right into the target market's existing needs.


Reader-Friendly Content for New Tech Industries

Emerging and rapidly growing tech industries need a marketing voice that speaks both languages: geek and English. Smart tech startups and Fortune 500 digital technology companies leverage - B2B and B2C - such "bilingual" technology content to:

Build a sustainable digital brand identity

Market SaaS solutions and data consulting services

Gain an online user base in their niche market

Differentiate their data solutions from competitors


Why Digital Industries Need the Right Content

Big Data - To explain the value of big data solutions in simple terms

Internet of Things - To market gamechanging IoT solutions and services

Artificial Intelligence - To convey the possibilities of AI powered technology

DevOps Monitoring - To promote the benefits of data insights seamlessly delivered