Copywriter Rates and How to Maximize the Value
of Your Copywriting Investment

Six Ways to stretch your copywriting budget

Powerful copywriting doesn't come cheap, but there's a lot you can do to maximize returns on your copywriting investment and make the most of your freelance copywriter's talent.

Maximizing Copywriting Value

To get the best copywriting value, remember: Copy that converts prospects to customers is born from crystal-clear understanding. So it’s critical to equip your freelance copywriter with all the background information needed to achieve such an understanding.

Six Steps to Stretch Your Copywriting Dollars

Below are 6 steps you can follow to stretch your copywriting dollars when hiring a freelance copywriter for your sales and marketing communications:

  1. Do the market research – Consult your sales, marketing and customer relations departments for their latest input on what your target clients really want and why.
  2. Communicate research results to your copywriter – Writing for a well-defined audience saves you and your review team both time and effort.
  3. Specify your market competitors - This enables the copywriter to know what you're up against and how to make your brand shine brighter longer.
  4. Identify your brand's key strengths – Winning brands compete on strengths, not on price. Make sure to establish your brand’s strengths with your copywriter.
  5. Clarify your brand guidelines – Since your copy should align with your brand principles and best practices, brief your copywriter on what these are for best results and maximum efficiency.
  6. Update your copywriter about any legal restrictions – Legal considerations in certain industries override creative ones, so it's important to have any relevant restrictions on-hand upon project initiation.

Making the copywriter choice

Now that you know how to get the most bang for your copywriting buck, you can pick a properly informed freelance copywriter who fully understands your copywriting needs and can thereby fulfill them.