Entrepreneurship Quotes
"Entrepreneurship is neither a science nor an art. It is a practice."
– Peter Drucker
"Your most unhappy customers are your greatest source of learning."
– Bill Gates
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
– David Ogilvy
"It’s almost always harder to raise capital than you thought it would be, and it always takes longer. So plan for that.”
– Richard Harroch
"Risk more than others think is safe. Dream more than others think is practical.”
- Howard Schultz
"I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game's winning shot and missed. I’ve failed over and over and over again in my life and that's why I succeed."
- Michael Jordan
"My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — everyday I’m learning something new."
- Richard Branson
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."
- Warren Buffett
"One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you."
- Jeff Bezos
"Success is not what you have, but who you are."
- Bo Bennet
"There is only one success- to be able to spend your life in your own way."
- Christopher Morley
"When you cease to dream you cease to live."
- Malcolm Forbes
"Formal education will make you a living; self-education will make you a fortune." - Jim Rohn
Marketing and Advertising Quotes
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
– David Ogilvy
"You can have everything you want in life if you will help enough people get what they want."
– Zig Ziglar
"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."
– David Ogilvy
"Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them."
– Victor Schwab
"Copy is a direct conversation with the consumer."
– Shirley Polykoff
"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."
– David Ogilvy
"Advertising should say, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
- Leo Burnett
"Every product has a unique personality and it is your job to find it."
– Joe Sugarman
An ad is finished only when you no longer can find a single element to remove.
- Robert Fleege
"Believe me; nothing works as well on the web as deadlines."
– Clayton Makepeace
"A copywriter should have an understanding of people, an insight into them, a sympathy toward them."
– George Gribbin
"Make your advertising too valuable to throw away."
– Sonia Simone
"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."
– Robert Collier
"The most powerful element in advertising is the truth."
– William Bernbach
"Let us prove to the world that good taste, good art, and good writing can be good selling."
– William Bernbach
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
– Leo Burnett
"You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand."
– Rosser Reeves
"Nobody reads ads. People read what interests them. Sometimes it's an ad."
– Howard Gossage
